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Forget the Box, 52 beautifully designed pages that serves as both a celebration of best practice and practical exercise book

The book is based on research showing almost 70% of creatives – the people we’re all dependent on to produce great campaigns – rarely expect to receive an inspiring brief. Additionally 63% of marketing and communication professionals stated that the brief-writing process is one of the most challenging things they do. This book therefore seeks to enable clients and creatives to work more collaboratively towards a better brief.

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From a purchasing perspective this book has pragmatic tools that not only help the process but also ensure everyone knows what they are aiming to achieve within specific parameters…

Michael Gaggiano, Marketing Procurement Leader

 Buy the book


Digital version